Nintendo DS ads

I can finally follow up on my ponderings of Nintendo DS’ ad campaign as the ads have now hit Japan. No surprise there. Some sort of Japanese J-Pop idol with keyhole cleavage and the slogan “TOUCH!” Yeah, I don’t know. Maybe that kind of advertising works in Japan, but it seems kinda pointless to me. Doesn’t do much for the brand.

I hope that they’d be a little more original over here. If their latest campaigns are an indicator, they probably will be. They should be. They need to be, because prior to the sales battle between the DS and the PSP, there will be the brand battle for mind-share. Nintendo can’t afford to cruise through that conflict.

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