A little over a year ago, Phillip Torrone of Make Magazine wrote The Future of Credit Cards - Earning virtual currency for spending in the real world & other world bridging. He predicted:
Very soon, credit card companies and game makers will reward their customers who spend money in the real world using private label “rewards” credit cards. They will use gifts of virtual currency such as Blizzard’s World of Warcraft gold and Second Life’s Linden dollars.
The future is now. Further proof of how big of a cultural force World of Warcraft has become. It’s the biggest, hugest, money-making game of the decade… and I don’t have a single shred of interest in it. I find the cultural and media impact that it makes far more fascinating than sitting at my desk grinding levels for hours on end.
I am sure this is just an affinity card issued by someone like Chase. Visa almost certainly has nothing to do with this directly.