I think that all the major gaming company CEOs are from another dimension. It’s the only explanation I can think of that accounts for them being so out of touch from reality. Not just the reality of the market but the reality of what their own company is doing. I’m not just talking about Sony, though their continuing stream of BS is mind blowing for its perpetuity.
Case in point. July 6: “At present we have no plans,” to cut the PS3 price, Ryoji Chubachi told Reuters in an interview. July 9: Sony is slashing the price of its PlayStation 3 games console by 17% or $100 in the US to boost sales. Head, meet desk.
The latest bizarro comment comes from EA CEO John Riccitiello.
“For the most part, the industry has been rinse-and-repeat. There’s been lots of product that looked like last year’s product, that looked a lot like the year before.”
Riccitiello believes more innovation is needed in videogames if the industry intends to tackle the threat posed by new, more compelling technology.
The very next day, EA announces a new football game! Pen, meet inner ear.
I think all these CEOs are following the George Costanza school of philosophy. The next time they say anything, assume the opposite is the truth. It’s less harsh than a lie. Hopefully no one will notice.