Harmonic 313‘s EP1 is an interesting, if brief, excursion into bleepy, old school “Detroit techno.” The record makes heavy use of retro Speak N Spell samples, which is probably one of the most sampled toys ever.
That little reference to the toy game isn’t restricted to the music though, it’s there through the packaging and website. All the track names are obscured behind a simple color coded substitution cipher. The website plays with this and makes a simple little interactive game out of it (with three lives and everything). The reward for completing it? A bonus unreleased track.
It’s all very simple stuff but this game adds a nice little reward and working your way through it is, in my mind, much more engaging and gives me a better sense for the music than any standard discography site with downloadable samples could ever provide. This is how to engage using the interactive medium. (Or, if you prefer more complex games, there’s Year Zero, as reviewed here.)