the-inbetween is a weblog. It has been since 2000.

In the early 2000s, Flash was supposed to revolutionize online advertising. Its animation and drawing capabilities, combined with the scripting and interactivity of ActionScript, were the future. Advertisements that users could play around with, in ways more complex than punching a monkey, were seen as a compelling alternative to the passive ads of tv, print, and flashing animated gif ads of the past. The word bandied around this type of advertising was “sticky.” None of it stuck. While there has…

> READ THE REST…

Pirhana Bar‘s “Avatar Days” reminds me a lot of Robbie Cooper‘s “Alter Ego” project and the subsequent book. Robbie Cooper also created “Immersion” which looks at how we look while playing a game rather than how we choose to look within one. He has a blog. Robbie Cooper “Alter Ego” I don’t play MMOs; the majority of my gaming time is consumed by single player titles. Though many such games involve you taking the role of a character, and sometimes…

> READ THE REST…