the-inbetween posts categorized as Advertising

BlockiAd

In the early 2000s, Flash was supposed to revolutionize online advertising. Its animation and drawing capabilities, combined with the scripting and interactivity of ActionScript, were the future. Advertisements that users could play around with, in ways more complex than punching a monkey, were seen as a compelling alternative to the passive ads of tv, print, and flashing animated gif ads of the past. The word bandied around this type of advertising was “sticky.” None of it stuck. While there has…

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Earth Hour

Earth Hour is a crock of shit. It’s an insignificant gesture that amounts to nothing. An 8.7% drop in power usage sounds significant, but what does it really mean? Assuming that there isn’t any statistical error in that number (there likely is!), an 8.7% deviation from the hourly average amounts to an annual deviation of 0.0009932%. Basically insignificant. A number so small that things like National Night Out, where people are encouraged to keep all their outside lights on, will…

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Probably Promotion

If Duke Nukem Forever is released in 2008, everyone who comments on this post* will get a free, RETAIL game from me. I’m not sure what the buzzword for this type of advertising is but it seems to be coming up more and more. It all basically follows the same formula: if event X (outside of the company’s control) then free (or discounted) Y. In the above example, if Guns N’ Roses releases Chinese Democracy this year, Dr. Pepper will…

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Modern Sins

That wooshing noise you hear coming from the Vatican is the sound of the Church grasping for straws, hoping to stay relevant in an increasingly irrelevant age. Trying to stay modern, and not with the mores of the eighteenth century, the Church has come up with a contemporary set of seven deadly sins. Amongst the set are “Environmental pollution”, “Genetic manipulation”, the vague “Morally debatable experiments” and the wordy “Violation of fundamental rights of human nature”. I don’t know about…

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Burnout’s Battle for your Eyes

One of the main tasks in Burnout Paradise is seeking out, and driving through, the 120 “Burnout Billboards” scattered around the city. It’s standard collect-a-thon game design, much like the orbs in Crackdown. However, where as the orbs in Crackdown were these floating nonsensical game-ish items, the billboards in Paradise make contextual sense and are nicely integrated into the city. As I was driving around the city looking for my last three or four billboards, carefully going through every street…

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Codemasters’ marketing makes me feel DiRTy

The Colin McRae series of rally racing games are probably my favourite non-arcade racers. I have four separate McRae games, three for the XBox and one for the PSP which is the only import game that I own for that system (it was released only in Europe.) The next-gen incarnation of the series is something that I’ve been looking for, in spite of the series’ name change to the bland four-letter word title “DiRT.” The weird lower-case “i” doesn’t do…

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How to Properly Respond to Complaints about Your Ad

First, there was this commercial for Kia. har har. OK, we get it. No big deal. After seeing it dozens of time, we forget about it. Then this happened. Police complained about the ad and it was pulled. So, naturally, Publicis later releases this ad to much hilarity.

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